Concept Archives

Milk and Money

Screen Shot 2016-07-25 at 20.28.21

The exhibition of Rotondes Milk & money, a thorough inside into Luxembourgish brand design over the past 100 years. An exhibition from June-August 2016.

Tageblatt – Award of Excellence

Screen Shot 2016-07-25 at 20.09.25

Congratulations Tageblatt, for winning 5 awards of Excellence at the European Newspaper Awards.
In this video the collegues from Tageblatt thank their readers for their trust.

Traces No 4


Traces no 4, the fourth edition of the annual magazine published by Casino Luxembourg – Forum d’art contemporain, looks back at exhibitions, events and other activities organised by Casino Luxembourg in 2013.

sneaker-marmalade magazine


Authentic, credible, independent & passion driven
magazine about sneakers and their culture. Sneaker spirit is a state of mind. It contained diverse subjects : urban cultures, literature, fashion, music, photography, graphic design… with the following shibboleth: “stay
fresh and entertain” Advertisors : (Nike, Eastpak,
Adidas, Puma, Mini-BMW, etc.)
Distribution network : High end stores & libraries (Colette, Kiliwatch, Palais de Tokyo, Barnes & Noble, etc.) Europe, Scandinavia, Japan, South America,

United States.

Hljóð – Casino Luxembourg – Forum d’art contemporain

Screen Shot 2014-06-05 at 8.28.35 AM

Album Cover – when ‘airy met fairy


A mystic, slow and wonderful music composition. Was not hard to find a picture to it.

Centre National de l’Audiovisuel – Obersvatoires photographiques – Exhibition

Observatoires photographiques, CNA, 2013, © Romain Girtgen, CNA.

Observatoires Photographiques / Photographic Observatories was part of the Atelier Luxembourg initiative, a collaboration between various Luxembourg cultural institution. In keeping with its specificities and interests, each one presents art in Luxembourg from 1945 to the present day. Within the framework of this shared reflection on the country’s artistic development, it was opportune to analyze a practice that – through the use of photography – questions and reflects upon the territorial evolution of the country, namely, the photographic commission. Since the beginning of the 20th Century many photographers have given us their views on the changes in our living spaces and ways of life, yet the practice itself, the photographic commission in Luxemburg per se, its challenges and specificities have never been genuinely thematized.

Hence, one goal of this undertaking will be to make a comprehensive overview of photographic commissions carried out in the Grand Duchy of Luxembourg while striving for a greater degree of complexity than a mere retrospective. The analysis of missions carried out to date will open up new perspectives and possibilities as well as subjects worthy of treatment. The dialogue between images of the past and the present will enable us to visualize both the evolution of our country and of photography itself (SPACES, ITINERARIES, GAZES

Projection of trialogues of images from photographic commissions in Luxembourg). A new mission (SEND ME A POSTCARD
a site, aside, inside, in between, away by Gea Casolaro) will question not just our territory, but also our visual faculty, our way of looking – an artistic approach that children and teenagers will explore in their own way in the course of various pedagogic workshops (POSTCARD FACTORY).

Observatoires Photographiques.
Edited by Centre national de l’audiovisuel (CNA), 2013, 19€.
On sale on the website

Curator of Observatoires Photographiques/Photographic Observatories :
Marguy Conzémius –

Coordinator of children’s workshops:
Mylène Carrière –

The exhibition is organized in frame of Atelier Luxembourg and with the support of the city of Dudelange.

Observatoires photographiques, CNA, 2013, © Romain Girtgen, CNA.

The text is copied from

Centre National de l’Audiovisuel – Obersvatoires photographiques – Book


A book 76 pages + 4 cover pages. Cover : silkscreen on cardboard. Book binding with cuts and folding only : 0 collage, 0 staple

Ceci n’est pas un animal


A conference about animal rights and more specific about how animals are not considered a living being by law. A name and logo was needed to illustrate this. Video by Pulsa productions.

ARTISTS FOR ANIMALS – 24.11.2014 from Pulsa Pictures on Vimeo.

Season greetings


Very nice paper, laser cutting and silkscreen… what can a designer ask more



A Luxembourger wanting to create its own champagne, bottled and imported from Champagne, France and Marketed in Luxembourg, it can’t get any more mutated than that, this is the outcome, listen to the sound of the brand here -> SH’AMPAN

Rebound in the city

Rebound in the city Logo

Basket Racing Club Luxembourg is one of the oldest basketball clubs of Luxembourg. The only basketball club of the capital. The idea was to create a new environment, refresh the look, feel and approach of the club, invest in the coming generation. The project is very interesting and broadening of the project with events, film etc is already planned.

Gone Gone Gone Single


The artist Thorunn was asked to compose a single to have people pay attention to route safety and the fact how quickly life can change or disappear in route accidents. This song is about a girl that has just had a lethal car accident by a road she used to take every day. Sécurité routière Luxembourg, Sacem. Single by Thorunn and Eric Bornholm.

Gone Gone Gone The Song


CFL Annual Report


A conception for CFL for their annual report 2011. The aim for the whole CFL corporation is to bring people from point A to point B in all safety. The report illustrates those people in intimacy close to the window. A concept done for Lola.

Book Cover

Steinreich, Book Cover

Steinreich a thriller written by Lisa Huth and Karin Mayer. The story is about two journalists Ruth and Solveig who end up finding a dead body in the trunk of their car. The dead man is none other than Armin Buchheit a real estate shark tight to politics and money laundering, over which they have just written. They end up being under suspicion of murder and an have an assassin on their tail. – Schortgen Editions

Both Karin Mayer and Lisa Huth journalists are at the Saarland Radio. One is responsible for economics, the other topics for France. So far appeared Crime Stories: The Crime Collection “murder site” they have given out together in the anthology “The Wrong of the Saar” both appear as authors.

Ralph Weis Opticien


Relooking of the corporate and decoration inside the shop. The theme color black worked out with different material. A map illustrating in a fun way the two shops in town with all the interesting things to do around.

TV Presentor Image Enhancer


An international TV presentor needs her voice out. A refreshing breeze of color that reflects Thorunn Egilsdottir’s character. Pantone on carton.

Viva Ad campaign


Viva is a Luxembourgish mineral water. As one of the sponsors of the Luxembourg ING Marathon, an ad camapaign was set up all around town where the marathon took place on bus stops. One can see the man run from one side to the other through the water. Concept for Kreutz & Friends.

Simon Pils


Luxembourgers have not had the chance to discover and appreciate products that put forward their identity and pride. The lion is one of those symbols is tightly bonded to the roots of Luxembourg. Thus Simon Pils Lion by Kreutz & Friends. Teamwork.



Foyer Product Ad Campaign


Foyer insurance, one of the biggest insurers in Luxembourg. Foyer mobilé is a product which grants you loans + insures your car. Illustration for Kreutz & Friends.




atypical coworking space


Atypical is a coworking space based in luxembourg. Lead by Will Kreutz, the space offers designers and talents around the world a hub and the chance to co-work on bigger projects. The task a corporate identity for atypical.

Discover invitation card


Instead of the normal – open up invitation cards, here a fun way to know issue and details of a personal invitation. In this case a baptism of a little girl.

Music Album – The Jar


The Jar is a story of this young woman leaving her ever so known country along with a jar containing bits of her fatherlands earth. She goes on many adventures and in a country called Oxenburg she meets this amazing man and they fall in love. The cover a dark and mysterious world. The heartly interieur. Thorunn – The Jar

Music Album Superfishreality

Superfishreality Music Album Bags

The music industry and the way people buy their music has changed, some still need to have their real-to-touch-and-smell album in their shelves. The real extra is to have something more when bying. With this in mind we created a coton goodie bag – made in france with posters of the artist, stickers and other fun stuff along with the music album. There might be just a few samples left.


Ad campaign “grey is”


Cimalux is a company that has been providing concrete since 1920. This grey product is part of our lives and environment. Is an essential material for our living world and fits to almost everything. The “grey is” campaign illuminates this specific view of concrete. Being an interesting ever so changing matter. Campaign Cimalux for Kreutz & Friends

Brasserie K116


Brasserie K116 is known for its young and fresh cuisine with Romain Beaumet as chef. The idea was to come up with a fresh idea to present the restaurant and for the menu and wine card illustrations of the exit segment icon coming to live in all kinds of sauces and situations. Concept and illustration for Kreutz & Friends.


The baby paper fortune teller


When a baby is on its way every body is guessing what sex the baby might be like, what he or she will look like, people even come up with all kinds of sciences to be able to predetermine the sex. The baby fortune teller is a post natal piece of evidence, but instead of revealing the truth right away, the audience is kept tense and they can make their last bets before for ever be the keeper of real facts.

Labyrinth of love



Again one of our favorite client has struck with a new single. Labyrinth of love is a cool fresh song with great lyrics. The adaptation to paper was a blast.

BCL Annual Report


The Banque centrale du Luxembourg is the central bank of Luxembourg. It was founded in 1998, at the same time the European Central Bank was created, by laws dated 22 April and 23 December. It is part of the European System of Central Banks